NewTravellers Senior, W2M’s brand for the most experienced traveller
World2Meet presents NewTravellers Senior, its specialist brand for travel in the senior segment, with which it expands its specialisation strategy and streamlines its product portfolio. From now on, NewTravellers Senior will bring together the private offering aimed at senior travellers, while Cibeles will focus on the marketing of public product, such as the Community of Madrid’s trips for over-55s, and other institutional initiatives.
- The evolution of Cibeles diversifies and strengthens World2Meet’s offering for the senior segment.
- The NewTravellers Senior proposition is structured into three categories that respond to different ways of travelling: DESCONECTAR, CONOCER and DESCUBRIR.
- The brand positions itself as a strategic partner for travel agencies, with its own product and tools designed to boost sales.
NewTravellers Senior is designed for experienced travellers who enjoy slow travel and demand proposals that live up to their expectations. With more than 30 years’ experience in the senior market and backed by the expertise of the World2Meet group, the brand offers well-structured itineraries and comfortable pacing. Its offer is organised into three main categories, making it easier for travel agencies to recommend options tailored to the motivations and profiles of each traveller, thereby consolidating its position as a trusted strategic partner.
All information about destinations, itineraries and departures is available on its website: senior.newtravellers.es
Three ways of travelling, three categories designed for each style
For those looking to relax and enjoy the pleasure of slowing down, DESCONECTAR is the ideal category. It focuses on Spanish islands and coastal destinations, with pleasant climates, well-cared-for services and unhurried rhythms. It includes both planned, fixed departures and “your way” programmes, with multiple departure points from different parts of Spain.
On the other hand, for seniors who prefer complete itineraries and cultural touring, CONOCER is the perfect option. It features 4- to 8-day itineraries with excursions included, carefully selected hotels, transport, full-board meal plan and an accompanying guide—designed to discover a destination from start to finish, in comfort and without worries. This category covers domestic and international tours, as well as cruises.
Finally, for special occasions and great adventures, DESCUBRIR offers the ideal alternative for seniors with dreams still to fulfil and a desire to explore far-flung destinations. This category includes meticulous organisation that guarantees safety and confidence throughout the trip, with an accompanying guide, organised transport, must-see visits and carefully chosen accommodation, always on a full-board basis.
A brand designed for travel agencies
NewTravellers Senior is presented as a strategic partner for travel agencies, with a clear, segmented portfolio that is easy to present to clients. The brand focuses on products designed specifically for senior travellers, with balanced itineraries, selected services and an organisation geared towards facilitating sales. In addition, it incorporates innovative technological tools, such as its own app, which enhances the traveller experience from the moment of booking and strengthens customer loyalty.
As part of the launch of NewTravellers Senior, a special promotion for agencies is being introduced: a 7% discount on a selection of products in the SWITCH OFF category for bookings made until 27 February, for travel during 2026.
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