Azulmarino Mallorca’s promotion strengthens World2Meet’s commitment to women’s basketball

• A result that highlights Azulmarino and World2Meet’s commitment to women’s sport and strengthens a project built on high standards, self-improvement and collective commitment.

Azulmarino, the World2Meet Group’s network of travel agencies, has been driving for five years a sporting project based on high standards, self-improvement and collective commitment. The relationship between Azulmarino and the club dates back to 2020, with the development of an inclusive project focused on inclusion and social impact through sport, seeking to create a shared space for the community through sporting practice.

An achievement that strengthens the long-standing relationship between Azulmarino and the World2Meet Group and women’s sport, and consolidates a partnership model based on commitment, continuity and the development of projects with social and territorial impact. With this promotion, W2M and Azulmarino open a new stage of sporting, social and brand growth. Far from being a finish line, this milestone marks the beginning of a new cycle grounded in a long-term commitment to women’s basketball, talent development and the consolidation of a project with a present — but above all, a future.

Ana García, W2M Marketing Director, said: “Azulmarino New Travel Mallorca Palma’s promotion is a real, coherent and sustained commitment over time to basketball as a strategic territory for our brands. For Azulmarino and W2M, competing in the top tier of women’s basketball means continuing to move forward in visibility, impact and the creation of memorable experiences aligned with our way of understanding the brand”.

Meanwhile, Jordi Riera, General Manager of Azulmarino New Travel Mallorca Palma, highlighted: “This promotion shows that when you work long term, with genuine involvement and a shared vision, results follow. This project represents values such as high standards, teamwork, self-improvement and commitment. It is a source of pride for the brand, for Mallorca, and for the whole community that supports this project”.

For World2Meet, this success reinforces a model based on active involvement in purpose-driven sports projects, capable of building community, pride and a sense of belonging, both locally and nationally. In this regard, the team embodies values such as effort, teamwork, self-improvement and commitment — the same principles that define Azulmarino and that today translate into tangible results.

The World2Meet Group maintains a strong commitment to sport and its ability to generate positive impact. In this respect, it has sponsorship agreements with key basketball organisations such as the Spanish Basketball Federation, as well as the Andalusian Basketball Federation and the Catalan Basketball Federation. The company was also an official sponsor of the Copa del Rey in 2026, in the edition held in Valencia. In addition, since 2024, the company has supported the Women’s EuroLeague as sponsor of the Final Six — support that has been renewed for the next three years.