
GRAND Azulmarino opens its first boutique in Alicante, expanding its presence in Levante
GRAND Azulmarino, the premium travel brand of World2Meet, has inaugurated its first boutique in Alicante, adding to the one the company already operates in Valencia. To mark this opening, the brand gathered around a hundred guests at an inauguration event attended by Inmaculada Fernández, Managing Director, and Alicia Blanes, Commercial Network Director, representing the World2Meet group.
- The premium brand of World2Meet opens the doors to a space designed to deliver personalised and exclusive experiences.
- The brand, specialising in exclusive travel, also has a boutique in Valencia.
The event brought together a large part of Alicante’s social scene as well as a strong business representation, with attendees including PWC’s Legal and Tax Directors, Jose Abad and Luis Mirete; Alfredo Millá, CEO of Sonneil and Secretary General of Ineca; María Furió, Institutional Relations Director at GTF; among others. Also present were William Kikanae, Maasai leader and Director and Co-Founder of Adcam Kenya, along with Rosa Escandell, founding president of the Alicante-based NGO, and Pedro López, its Director.
With this new boutique, GRAND Azulmarino moves forward with its expansion plan in eastern Spain, consolidating its innovative travel agency model. Located at Calle Reyes Católicos, 55, the boutique has been designed to offer a distinctive experience: an elegant and intimate setting where each journey is tailor-made, ensuring an exclusive and highly personalised service.
This new space has been created to respond to the demands of the most discerning Alicante travellers, particularly those drawn to Asian destinations. Among them, Japan stands out with its ancient culture and traditional gastronomy. GRAND Azulmarino’s offering includes exclusive experiences such as tours of the country’s most iconic temples and shrines, as well as cruises. Each journey is meticulously designed to reflect the expectations and desires of every client.

Enric Riera, Chief Client Officer at World2Meet, highlighted: “This opening consolidates our presence in Levante and represents a strategic step in our growth. Alicante is a market with enormous potential for our exclusive travel offering, and we are confident that this new space will allow our clients to discover unique experiences, designed with the highest level of personalisation.”
The brand now counts 19 boutiques in Spain’s main cities, including Madrid (Calle Ayala, Calle Caleruega and Pozuelo de Alarcón), Barcelona (Avenida Diagonal and Sant Cugat), Bilbao, Valladolid, Zaragoza, Málaga, Valencia, Palma de Mallorca, Alicante, Oviedo, Seville, A Coruña, San Sebastián, Murcia and Vitoria. This expansion responds to the growing demand for an expert advisory model, combining in-person service with digital solutions to deliver unprecedented travel experiences.

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