W2M News
Category: Icárion
Icárion celebrates five years of growth alongside travel agencies
Five years after its first passenger set off on a journey, Icárion celebrates its anniversary having consolidated its position as World2Meet's long-haul travel brand and strengthened its role as a partner to travel agencies. Since its launch, the company has accompanied more than 110,000 travellers across 105 countries, figures that reflect the evolution of its proposition and its ability to adapt to the new needs of both travellers and the distribution channel.
Icárion adds new Asian destinations to “The Grand Journey Through the Palate” and launches a competition for travel agencies.
Icárion, the long-haul tour operator of World2Meet (the travel division of the Iberostar Group), expands the reach of “The Grand Journey Through the Palate” with new experiences that invite travellers to discover Asia through its flavours, landscapes, and traditions. As part of this expansion, it is launching a commercial campaign aimed at travel agencies, with an incentive linked to the sale of these itineraries.