W2M News

The travel division of the Iberostar Group is taking part in the fair with its brands Newblue, Icárion, Kannak, W2M Next, W2M DMC and World2Fly, thereby consolidating its position as a benchmark in the tourism sector. In addition, the stand will feature the participation of 60 travel agencies.

Bytour, the management group for independent travel agencies within World2Meet, will hold its IX annual Convention from 7 to 9 February at an exceptional setting: the Hipotels Sherry Park and the Atalaya Museums in Jerez de la Frontera. The event will bring together over 100 official suppliers and #AgenciasBytour, establishing itself as a key date in the tourism sector.

World2Meet, the travel division of the Iberostar Group, is presenting one of its key technological innovations at FITUR 2025, Spain’s leading tourism fair: version 2.0 of MIA, its digital ambassador. This latest iteration represents a significant leap forward in personalisation and human-technology interaction. The project has been developed through a collaboration between W2M and Microsoft, demonstrating their commitment to cutting-edge technological innovation in customer service. Bravent, as Microsoft’s partner, has been responsible for integrating advanced Generative AI technologies such as Avatar Custom, Azure OpenAI, and custom neural voice.

Úbico will be the official travel agency for the acoustic concert that the Latin Recording Academy will hold in Madrid on 26 October. It will feature the participation of several of the artists nominated for the 23rd Annual Latin Grammy Awards.

Azulmarino Viajes has reached an agreement with the Bilbao BBK Live and Cala Mijas festivals to become a sponsor of the events and the official travel agency for this year's editions. In addition, Azulmarino will put together travel packages adapted to all travellers, so that they can enjoy their stay at the festival to the fullest.