Discover World2Meet
World2Meet revolutionises our way of travelling and makes every experience an unforgettable moment. We are the travel division of the Iberostar Group, and we combine innovation and excellence to offer integrated tourism services, anticipating our clients’ needs and seeing every destination with fresh eyes
Product
Bespoke travel experiences
Distribution
A network of holiday travel, business trips and specialist corporate services
Accommodation
Flexible for every type of trip, from hotels to villas and apartments
Inbound
Local team committed to the best possible travel experience
Airline
Innovation, safety and excellence to guarantee the pleasure of a smooth flight
W2M News
Stay up to date with the latest news, innovations and sector trends. Read all about W2M’s projects and milestones, always setting trends.
New travel experiences for the LUX Tour 2026 with Azulmarino
Azulmarino, the travel agency network of World2Meet (W2M), will offer the official hotel + ticket packages for the highly anticipated LUX TOUR 2026 by Rosalía in Spain, in both Madrid and Barcelona. Through this offer, fans of the Catalan artist will have access to a travel experience that includes accommodation and a guaranteed ticket to see one of the most influential singers in the Spanish music scene live.
World2Meet strengthens its commitment to the british market at World Travel Market London
World2Meet (W2M), a leading tour operator in the travel industry, is once again taking part in the World Travel Market (WTM) in London, one of the most important international events in the sector, held from 4 to 6 November.
Kannak unveils its first programme with Europamundo featuring over 200 tours and year-round departures
Kannak, a brand of World2Meet (W2M) specialising in guided tours, in collaboration with Europamundo, presents its new programme for 2026. This alliance, born from the Joint Business between World2Meet and Europamundo, combines Kannak’s experience in the Iberian market with Europamundo’s international leadership, offering a comprehensive tour programme now available to travel agencies. The Joint Business was founded with a shared vision: to join strengths in order to build a stable, innovative, and benchmark platform in the Spanish guided tours market. Both companies bring a stronger proposition for the sector, integrating product, technology, and service under a unified approach focused on quality and sustainability.
World2Fly launches direct flights between Madrid and Cartagena de Indias from July 2026
World2Fly, the airline belonging to the World2Meet Group, will begin operating its direct flight between Madrid and Cartagena de Indias (Colombia) on 3 July 2026. The route will be operated with a modern Airbus A350, with capacity for 432 passengers, and will offer both Business and Economy classes, ensuring comfort and sustainability. Flights will depart from Madrid at 14:55, arriving in Cartagena at 17:45, while the return flight will leave Cartagena at 19:45 and arrive in Madrid at 11:55 the following day. Tickets are already available for booking on the World2Fly website and through travel agencies, initially for departures in July and August 2026, with additional dates to be added soon.
Our figures speak for themselves
2023 data
€ 0M
annual turnover
+ 0M
passengers transported
0
source markets
0
Offices in 16 countries
+ 0k
hotels (proprietary and third-party)
+ 0
B2B, web and XML clients
Timeline
Iberostar acquires NT Incoming and New Travellers.
With this operation, Iberostar strengthens its position in the destination services market and expands its capacity to offer personalised experiences to its customers.
World2Meet and New Destination are born.
World2Meet and New Destination join forces to create a new company focused on high quality travel services. This alliance aims to offer innovative and customised solutions in the travel sector.
Acquisition of LTS.
World2Meet completes the acquisition of LTS, a company specialising in inbound tourism services. With this transaction, W2M strengthens its market presence and expands its network of international services.
Opening of new international offices.
Global expansion continues with the opening of new international offices in several strategic destinations. These new locations will strengthen its operational capacity.
Expansion of the travel segment.
World2Meet announces the expansion of its travel segment, focusing on new markets and specialised products. This initiative aims to diversify its offering and enhance its customers' experience globally.
New project VITO and acquisition of Viajes Dos.
World2Meet launches its VITO project and acquires Viajes Dos, consolidating its vertical integration model and strengthening its strategic positioning.
World2Fly, Newblue, Icárion and Flowo are born. Acquisition of Grupo Azul Marino.
World2Fly, the group’s own airline, is born, alongside Newblue, a holiday tour operator; Icárion, a specialist in long-haul travel; and Flowo, an online travel agency focused on the Caribbean. With the acquisition of Grupo Azul Marino, the expansion of the travel division continues.
Launch of Kannak and Bytour.
Kannak, the group’s own European touring operator, is launched. The acquisition of the management group Bytour strengthens World2Meet’s position and enables a broader and more diversified service offering.
Acquisition of Eroski Viajes. The Sphere is born.
The Sphere is launched — a new luxury travel brand focused on exclusivity and excellence. The acquisition of Eroski Viajes adds nearly 120 new travel agencies to the group’s portfolio.
Launch of BD Xperience and Cibeles.
Cibeles, a senior travel tour operator, is launched, and BD Experience is acquired to expand inbound service operations. The hotel management portfolio is expanded through an agreement with BlueBay. World2Fly increases its fleet and routes, adding destinations such as Cali and Zanzibar.
Partnerships with Live Nation Spain and Europamundo. New World2Fly routes.
Alliance between NewTravellers and Azulmarino with Live Nation Spain for the sale of hotel-and-ticket packages. Kannak and Europamundo have created a Joint Business to manage the tour business in Spain and Portugal. World2Fly adds a new aircraft to its fleet and expands its routes to La Romana and Mauritius.