Discover World2Meet
World2Meet revolutionises our way of travelling and makes every experience an unforgettable moment. We are the travel division of the Iberostar Group, and we combine innovation and excellence to offer integrated tourism services, anticipating our clients’ needs and seeing every destination with fresh eyes
Product
Bespoke travel experiences
Distribution
A network of holiday travel, business trips and specialist corporate services
Accommodation
Flexible for every type of trip, from hotels to villas and apartments
Inbound
Local team committed to the best possible travel experience
Airline
Innovation, safety and excellence to guarantee the pleasure of a smooth flight
W2M News
Stay up to date with the latest news, innovations and sector trends. Read all about W2M’s projects and milestones, always setting trends.
World2Fly launches direct flights between Madrid and Cartagena de Indias from July 2026
World2Fly, the airline belonging to the World2Meet Group, will begin operating its direct flight between Madrid and Cartagena de Indias (Colombia) on 3 July 2026. The route will be operated with a modern Airbus A350, with capacity for 432 passengers, and will offer both Business and Economy classes, ensuring comfort and sustainability. Flights will depart from Madrid at 14:55, arriving in Cartagena at 17:45, while the return flight will leave Cartagena at 19:45 and arrive in Madrid at 11:55 the following day. Tickets are already available for booking on the World2Fly website and through travel agencies, initially for departures in July and August 2026, with additional dates to be added soon.
World2Meet takes part for the first time in the Antalya Tourism Fair, strengthening its presence in the Turkish market
World2Meet, a leading tour operator in the tourism sector, is participating for the first time in the Antalya Tourism Fair (ATF), taking place from 22 to 24 October in the city of Antalya, Turkey.
World2Meet and Live Nation Spain sign a unique strategic alliance in the sector to promote music tourism
World2Meet, a benchmark in the tourism industry, and Live Nation Spain, the world’s leading live entertainment company, have announced a pioneering strategic alliance aimed at enriching the fan experience and making travel to concerts more seamless and complete. Through this agreement, World2Meet will contribute its expertise and knowledge of the tourism sector, while Live Nation Spain will bring its leadership in organising world-class music events.
World2Fly to launch a new direct route to Rosario (Argentina) from October 2026
World2Fly, the airline of the World2Meet Group, continues to strengthen its presence in Latin America with the launch of a new direct route between Madrid and Rosario (Argentina), which will begin operating on 1 October 2026. The connection will offer two weekly frequencies, on Tuesdays and Thursdays, and tickets will be available for purchase from 1 December 2025 through the World2Fly website and, shortly after, via the usual sales channels.
Our figures speak for themselves
2023 data
€ 0M
annual turnover
+ 0M
passengers transported
0
source markets
0
Offices in 16 countries
+ 0k
hotels (proprietary and third-party)
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B2B, web and XML clients
Timeline
Iberostar acquires NT Incoming and New Travelers.
With this operation, Iberostar strengthens its position in the destination services market and expands its capacity to offer personalised experiences to its customers.
World2Meet and New Destination are born.
World2Meet and New Destination join forces to create a new company focused on high quality travel services. This alliance aims to offer innovative and customised solutions in the travel sector.
Acquisition of LTS.
World2Meet completes the acquisition of LTS, a company specialising in inbound tourism services. With this transaction, W2M strengthens its market presence and expands its network of international services.
Opening of new international offices.
Global expansion continues with the opening of new international offices in several strategic destinations. These new locations will strengthen its operational capacity.
Expansion of the travel segment.
World2Meet announces the expansion of its travel segment, focusing on new markets and specialised products. This initiative aims to diversify its offering and enhance its customers' experience globally.
New project VITO and acquisition of Viajes Dos.
World2Meet launches its VITO project and acquires Viajes Dos, consolidating its vertical integration model and strengthening its strategic positioning.
World2Fly, Newblue, Icárion and Flowo are born. Acquisition of Grupo Azul Marino.
World2Fly, the group’s own airline, is born, alongside Newblue, a holiday tour operator; Icárion, a specialist in long-haul travel; and Flowo, an online travel agency focused on the Caribbean. With the acquisition of Grupo Azul Marino, the expansion of the travel division continues.
Launch of Kannak and Bytour.
Kannak, the group’s own European touring operator, is launched. The acquisition of the management group Bytour strengthens World2Meet’s position and enables a broader and more diversified service offering.
Acquisition of Eroski Viajes. The Sphere is born.
The Sphere is launched — a new luxury travel brand focused on exclusivity and excellence. The acquisition of Eroski Viajes adds nearly 120 new travel agencies to the group’s portfolio.
Launch of BD Xperience and Cibeles.
Cibeles, a senior travel tour operator, is launched, and BD Experience is acquired to expand inbound service operations. The hotel management portfolio is expanded through an agreement with BlueBay. World2Fly increases its fleet and routes, adding destinations such as Cali and Zanzibar.
Partnerships with Live Nation Spain and Europamundo. New World2Fly routes.
Thanks to a strategic alliance with Live Nation Spain, NewTravellers Music and Azulmarino Music are created. Kannak and Europamundo have created a Joint Business to manage the tour business in Spain and Portugal. World2Fly adds a new aircraft to its fleet and expands its routes to La Romana and Mauritius.